With Strongbow being such an established brand within the UK, the introduction to the US market was a challenge. The brand story had to be translated clearly and to the point whilst not introducing anything new. We began with the bottle as the lead, whilst the iconic arrow shows refreshment, accompanied by the tagline 'Refreshing to the core.


Selected Works

CetaphilProject type

MarcoProject type

GrolschProject type

Húsavík GinProject type

SignifyProject type

M&S CoffeeProject type

Capri-SunProject type

EristoffProject type

SKYNProject type

MilupaProject type

Exmoor AleProject type

Queens Park PreservesProject type

MurdockProject type

Strongbow GoldProject type

iO. SoundsProject type

Premier SoapProject type

© Dan Lawrence 2018