Smirnoff invited us to develop their new 'Slimeline Tonic' range. In the growing market, a bold, fresh approach was needed to stand out on the shelf.

We placed the iconic Smirnoff shield at the forefront of the can. It's prime position surrounded by clear space strengthened the brand, making it easily identifiable. We then created a sub range with distinct, modern and powerful colours.

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Selected Works

Húsavík GinProject type

SignifyProject type

M&S CoffeeProject type

EristoffProject type

SKYNProject type

MilupaProject type

Exmoor AleProject type

Queens Park PreservesProject type

MurdockProject type

Strongbow GoldProject type

iO. SoundsProject type

Premier SoapProject type

© Dan Lawrence 2018