Nigeria's number 1 family soap brand Premier has gone through mainy design updates in its time but has never settled on anything lasting. Their brief to us was to redesign the range to have a strong future proof design that can one day grow to be iconic.

It's easy to follow current trends in design and end up with something pretty instead of functional. We developed this structure and droplet shape to become the core of the design. The addition of scent variants within the structure strengthens the bold blue, building equity that will last.

© Dan Lawrence 2018