COKE ZERO

COKE ZERO

Brief
line
Build brand love amongst Coke Zero’s existing consumer base of 18 – 24 males, by creating a powerful link between the product and video gaming, include a PS3 promotion.

Solution
line
Keeping true to Coca Cola routes and using the famous coke contour bottle I developed a visual that shows gaming icons exploding from the bottle with the copy line “Unleash your gaming potential”.

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